From team riders to advocates, and product to marketing, Element is all inclusive, whose mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place. The tree continues to grow while it respects its deepest roots and embraces the landscape of skateboarding, and the lifestyle that surrounds it. Since its humble beginnings, Element was created out of passion and an unwavering dedication to making a positive difference. Through hard work, imagination and determination the tree began to grow. At the time, it was the antithesis of the industry and misunderstood. The negative was turned to positive, and Element was born. It wasn't merely a name change, he created its iconic Tree Logo and rebuilt the company from scratch. In his eyes, Element alone stood for something totally different than it's previous life. The prices are really fair (like the best ive seen). Honestly down right best online skate shop. He chose a bit of both and moved forward with the word Element. Will definitely be shopping with them again for my skate needs. Johnny was left with two choices: either turn a struggling company around, or abandon the project altogether and start something entirely new. Soon after its inception, the company was plagued with many challenges, the business began to collapse and its original crew had moved on. 110.00 (41 Off) Element Cheetah Section Skateboard Complete. 65.00 (29 Off) Element Eyota Skateboard Complete. Underworld's Atlanta based headquarters facilitated art, music and design for many creative individuals. Top Selling Element Products View all Element Products >. Most often referred to as Underworld, the company was inspired by the hip-hop movement and used a mixture of urban styles to reflect a raw and controversial vibe. The first incarnation of Element came in the form of a small collaborative company from the East Coast called Underworld Element. This was when his "Elementality" began to surface and things would never be the same. After years of challenging times, Johnny made the conscious decision to reshape his life and do something positive with his unwavering dedication to skateboarding. An avid skateboarder since the age of four, Johnny Schillereff was just in his youth with only a few things keeping him grounded nature, art and the skateboard under his feet. Fate or not it took passion and endurance for this person to find his calling. Who would have thought that coming from such a turbulent background would set the destiny for an individual to create Element. We are more than a business we are a family, all on the same journey for the growth within ourselves, Element and all that surrounds us. Today we continue to create the art, direction and message on the constant path to bring progress to skateboarding. We joined together to elevate what we all truly believe in. Our goal was simple, to be the best we could be in the most honest and ethical way possible. ^ "Element founder Johnny Schillerefg brand vision branch". ^ "In 1992 the Element seed was planted". In 2014 Element created and moved to The Branch, a creative space in Costa Mesa, California, United States (U.S.).Ĭompany stores are located in Boise, Idaho New York City, Honolulu, Orlando (Universal CityWalk), Nottingham, Bristol, Liverpool, Plymouth, Burlington, Montreal, Sydney, Melbourne, Madrid, and Paris. Each quadrant contains the Element logo overlaid in white color on top of the background. The flagship store is based in Paris, other stores are located in Hossegor Lyon, Toulouse and Pau (France).Headquarters Costa Mesa, California, United StatesĮlement is a skateboard company, founded in 1992 by Johnny Schillereff, that manufactures skateboard decks, apparel, and footwear. The Sylvan has a beautiful design with 4 equal-length color quadrants with yellow, red, blue and green color shade backgrounds. and has headquarters in Huntington Beach, U.S. In 2018 Element was acquired by Boardriders, Inc. In 2014, Element created and moved to The Branch, a creative space in Costa Mesa, California. Johnny Schillereff and Element believe skateboarding can change kids' lives Started From The Bottom1 First up in our new series Started From The Bottom where we grill industry insiders on how they reached the top of their game is Element Skateboards founder Johnny Schilleref. Element Skateboards is an American skateboard company, founded in 1992 by Johnny Schillereff, that manufactures skateboard decks, apparel, and footwear.
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